Five territories
What Laeta does: advertising, events, digital and consulting
We do not organize the work by channel. We organize it by problem. The question that opens every project here is always the same: what has to change in the mind of the person receiving this?
The five territories
Five fronts, one way of starting
Laeta works across five territories: advertising and campaigns, events and experiences, digital, consulting and narrative, and integrated projects. Digital and consulting are services of the house, not separate companies.
What defines a client here is not the sector. It is the kind of decision: long, technical, with several people who have to agree and very little room to be wrong. That shows up in health and pharma, in agribusiness, in manufacturing, in financial services, in education and in internal culture work. Health and agribusiness are where the team carries the deepest experience, and that shortens the start.
Most projects start inside a single territory. None of them start with the deliverable.
Advertising and campaigns
Campaign, launch, concept and brand platform. It works on memory, not impulse.
See more → 02Events and experiences
Convention, congress, symposium and activation. Where the brand stops being a message and becomes a place.
See more → 03Digital
Website, landing page, CRM, automation and media. The part that keeps working when nobody is watching.
See more → 04Consulting and narrative
Deciding what the company will say and why. Storytelling, presentations and manifestos come after that decision.
See more → 05Integrated projects
The four fronts under one schedule, with one owner and one conversation.
See more →Why we work this way
Three numbers that explain our insistence
Of B2B buyers are not buying this quarter. Your campaign is not convincing whoever decides today: it has to be remembered by whoever decides a year from now.
Ehrenberg-Bass Institute and LinkedIn B2B InstituteOf the 1,064 Brazilian medical specialists surveyed named congresses and medical events as their main channel for keeping up with science, in fieldwork run in 2022.
Afya Research Center (Brazil), fieldwork in 2022Of the buying journey is already behind the B2B buyer before they talk to any vendor, on purchases above US$ 25,000.
6sense, B2B Buyer Experience Report 2025All three say the same thing by different routes. Your buyer decides far from you, before you, and based on what they kept. In that scenario, communication is not about convincing someone at proposal time. It is about being present and coherent long before it.
The method
Understand, organize, build, win
Four movements. Every project goes through all four, even when you arrive with the deliverable already decided in your head.
Understand
Research, listening, a read on the competitor and on the buyer. It ends when we can write your problem in one sentence you recognize as yours.
Organize
Message hierarchy, audience, channel and sequence. The dullest stage, and the one that saves the most money later.
Build
Concept, creative, production, rollout. This is the visible part, and it only looks good because the two stages before it were done.
Win
Go live, measure, adjust. Win is the honest word: attention is not bought, it is won, and lost again the following week.
Who it is for
Who Laeta is for. And who it is not for.
It is for you if your buyer's decision is long, technical and passes through more than one head. If you have to defend internally what you hired. If your sector has rules and creativity has to fit inside them.
It is not for you if what you need is volume of assets at list price, or an agency that approves everything you bring in finished. That work exists and it is legitimate. It is just not ours.
Saying this in the first conversation saves months on both sides. How we think about the work is written out in full on the about page.
Frequently asked questions
Can I hire a single territory?
You can. Most projects start with one. Integrated projects exist for when the problem crosses more than one territory, not as a mandatory package.
Are digital and consulting separate companies?
No. They are Laeta services, with the same team, the same contract and the same conversation as advertising and events. You will not be handed from one company to another halfway through.
Do you work by project or on a monthly retainer?
Both. Campaigns and events tend to be projects. Digital, consulting and brand management work better on a continuous contract, because they depend on accumulation.
Is Laeta only for health and agribusiness?
No. They are the two sectors the house has worked in longest, and it shows: we already know what Anvisa restricts in a piece aimed at doctors, and we already know that a message in agribusiness lives or dies by the harvest window. But the filter is the kind of decision, not the client's industry code. If your purchase is long, technical and collective, the conversation is the same.
Does Laeta buy media?
Do you work outside São Paulo?
Yes. The office is in São Paulo, the work is not stuck there. Events and production happen wherever the project needs them, anywhere in Brazil.
How long does a project take?
A disease awareness campaign in health usually starts four months before the date. A large event, longer. A website or landing page, weeks. The real timeline comes out of the diagnosis, not out of the contract.
Do you work with companies based outside Brazil?
Yes. Much of what we do is helping brands land properly with a Brazilian audience, under Brazilian rules, and this conversation happens in English.
Updated on August 20, 2026.
Not sure which territory your problem falls into?
That works too. Describe the problem and we will point to the route, including when the route is another agency.
Rather talk now?
Come talk to us laeta@laeta.agShall we set up a chat? We will show you our cases and how we can help you.