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Three people from the Laeta team working among brand posters and a wall of references, in a brick-walled studio in warm late-afternoon light.

Living Intelligence

Your challenge deservesan answer builtfor it.

Laeta brings together strategy, creativity, technology, data, neuroscience and experience to understand what you need to achieve, and to make it happen.

Advertising · Events · Digital · Consulting · Integrated projects

One team, one purpose--:--:--InstagramLinkedInEN · PT

Before the brief

The brief never starts from scratch.

Before it, there is already:

  • The pressure for results.
  • The deadline that already started.
  • The departments that all have to agree.
  • An audience that keeps changing.
  • The demand for innovation.
  • And everything nobody wrote in the brief.

That is where we start.

How Laeta works

Listen.
Understand.
Transform.

Escuta. Entende. Transforma. (listen, understand, transform). An agency that works for your challenge. The deliverable is what follows. Laeta starts earlier.

01

Listen

We come in before the ready-made answer. We ask the questions nobody wants to answer.

Woman in profile reading notes pinned to a wall of references, under warm light.
02

Understand

We organize what matters and build it from the point of view of the person on the receiving end.

Production backstage with a lit set behind and a person selecting images on a computer.
03

Transform

We bring together the skills the job needs and deliver with relevance, meaning and purpose.

Two people from the team hugging after a delivery, smiling.

What we do

We do not start with the deliverable.
We start with what needs to happen.

  1. 01

    Advertising and campaignsCampaigns, launches, branding, concepts and decision material.

  2. 02

    Events and experiencesConventions, congresses, symposia, activations and corporate experiences.

  3. 03

    DigitalWebsites, landing pages, CRM, automation and relationship journeys.

  4. 04

    Consulting and narrativeWhat the company will say and why. Storytelling, presentations and manifestos.

  5. 05

    Integrated projectsWhichever fronts the challenge needs, under a single timeline and one conversation.

See the territories up close

Living Intelligence is not a tagline. It is how we work.

Bringing information, technology, creativity and human context together to build the answer your case actually needs. It sits behind everything we deliver, and it is why the first conversation is a diagnosis.

What sits behind it

Experience

A new company, made of people who have done this before.

The people who make up Laeta built their track record in advertising, events, content, digital and strategy for large companies.

We work where the decision is long, runs through several heads and a mistake is expensive. That is not tied to one sector. These are the grounds the house knows best:

Health and pharmaAgribusinessB2B companiesCulture and transformation
Abbott logoAbbVie logoAché logoAgrivalle logoAstraZeneca logoBayer logoBiosintética Prescrição logoEMS logoEurofarma logoGympass logoJohnson & Johnson logoMesser logoNovartis logoPearson logoPfizer logoPorto logoSIG logoSyngenta logoTheraSkin logoUnião Química logoVolkswagen logo

Human presence

Intelligence takes many forms. Ours has people.

Strategy, creativity, technology and data come to the table. Listening, repertoire and human presence make it all work together.

Meet the people
Four people from the Laeta team talking together in the studio, in front of a brick wall covered in references, under warm late afternoon light.

Got a challenge that does not fit a ready-made answer?

We will understand what is happening, organize what actually matters and build the answer your company needs.

When you send, we open your WhatsApp with the message ready for you to check. A quick reply, from a real person. You will not end up on a mailing list.

Rather talk now?

laeta@laeta.ag

Shall we set up a chat? We will show you our cases and how we can help you.